The idea of the project stemmed from a previous experience of the local branding community in the Czech Republic gathered under the roof of the Association of the Regional Brands of the Czech Republic with educational projects and international exchange of experiences. The rural areas represent majority of the European territory and the European Union pays enormous attention to its development but the gap between the service oriented urban population and vivid rural areas with proudly kept tradition and effectively used modern technologies might be wider than ever.
The aim of this project is to share any positive experiences with restoration of traditional methods and way of everyday life in European rural areas that have the potential to survive in present economic environment and help to reviving the European countryside not only as a nature preserve but as a vivid space.
