MAS LAG Strakonicko as a coordinating partner has been for two years implementing a project of own regional brand intended for support to local producers of quality products, so far awarded to 65 producers. The regional brand is seen as a way of bottom-up promotion of quality local products and services. It is based on a widely respected scheme of criteria and visual identity. It covers a wide variety of products from handicraft to food and regional publication to provide representative image of the region for both visitors and its inhabitants.
